10 September 2015
Appointment helps develop new relationships
Taking the reins as the firm’s first head of business development and marketing is Gina Connell, a highly-experienced business development professional who spent the last six years in a client advisor role at specialist legal information provider LexisNexis.
She joined the team in May, and is enjoying being back in an in-house role with a key focus on improving business development and client relationship management.
“In my previous job I was working with 70 law firms on a regular basis, giving them advice but then having to step back,” she said. “Now, as part of the in-house team, I’m involved in putting that advice into practice, using the latest technology to provide the analytics we need to make informed decisions and being part of the growth strategy moving forward.”
Gina’s role includes finding new and innovative ways to help grow the practice, especially as it looks towards its 50th anniversary in 2016, and she added: “It’s clear that there is a really strong appetite for growth and a determination to continue delivering the best possible levels of service to our clients.
“We have a great platform from which to build and I’m looking forward to the future with real excitement.”
Next year also marks a milestone for Gina herself, as she starts training for her first ever mini triathlon to raise funds for the NAS (National Autistic Society).
Now married with two sons, she grew up on the east coast of Ireland, where she used to run competitively as a teenager, cycled to college and learnt to swim in the sea, and says the race will be “a great chance to bring three things I love back into my life.”
The NAS is close to her heart as her second son is autistic, something she says has changed her outlook on life, and she is also a keen fundraiser for the charity, in addition to organising social events for her older son’s rugby club.
Senior partner, Chris Hardy, said: “We’re delighted to have welcomed Gina to our team. She brings great strengths, not only does she have extensive experience in business development and marketing in the legal sector; but she also understands how we can better use the technology and solutions available to grow our client base and continue to provide the highest levels of service that our clients demand.”
Prior to joining LexisNexis, Gina was senior manager for business development and client relationship management at law firm Field Fisher Waterhouse LLP, and she has some 20 years’ experience in the professional services arena.