News | Legal News

27 May 2016

Lord Sugar hired as Enterprise Tsar

Young people are to be encouraged to set up their own small businesses by Lord Sugar.

The boss of TV's The Apprentice is hoping to inspire young people to follow in his footsteps, having been appointed as the Government's new Enterprise Tsar.

Lord Sugar, who carried out a similar role for the last Labour government, says too few young people now "feel empowered" to go into business for themselves.

But he hopes his new role will help nurture their entrepreneurial spirit, resulting in the launch of a wave of new small businesses.

Lord Sugar will be talking to businesses and school leavers during a series of roadshows around England.

As well as inspiring new business start-ups, Lord Sugar says he will also be raising awareness of the benefits of apprenticeships.

His businesses, he says, were built with the help of young workers who learned their skills on the job. Such skills, he adds, can now be learned through apprenticeships.

Skills minister Nick Boles says he believes Lord Sugar's "huge credibility" among young people will boost the effective promotion of enterprise and apprenticeships.

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