News | Legal News

03 January 2013

Olympic legend appointed by B P Collins

Olympic gold medal swimmer turned highly-respected business performance expert, Adrian Moorhouse, has been appointed by leading Buckinghamshire law firm B P Collins LLP as an independent member of its supervisory board.

David Stanning, senior partner at B P Collins, describes the move which took effect from 1 January, as “pioneering and groundbreaking”, and says it will boost the firm’s credentials as a progressive and forward-thinking law practice.

Stanning said: “We are thrilled Adrian has joined our supervisory board, we see this as a really positive, gear-changing event and one which sets us apart from other law firms.

“Adrian’s experience and achievements will encourage us to push boundaries in the way we present ourselves to clients, challenge the status quo and help us put a different perspective on our business by adopting a more commercial outlook.

“He will use his expertise to help us develop a high performing environment, one where we can focus on meeting our clients’ needs and communicate more effectively with clear, independent and consistent messages.”

Moorhouse is co-founder and managing director of Bourne End-based performance management firm Lane4, which specialises in helping individuals and teams perform at their best and deliver sustainable success.

He takes on the new role alongside his Lane4 commitments and says the appointment provides an opportunity to help shape the future of B P Collins’ business in the longer term and bring objectivity and neutrality to the boardroom table.

“It was very flattering to be asked, I have worked in the legal sector so I have an understanding of how lawyers work and, as a fellow small business owner, I understand many of the issues faced both by B P Collins and its clients,” he said. “I think this sends a strong message into the marketplace that the firm is serious about growing and building for the future.”

“I see my role as helping the partners step away from issues around day-to-day business performance and encouraging them to talk about the longer term, where they want to be in the next three or four years and beyond. It’s about the strategy, the vision and ensuring the team engages in a meaningful way.”

Lane4, co-founded by Moorhouse in 1995 with leading performance psychologist Professor Graham Jones and business executive Adrian Hutchinson, was named after the pool lane where he famously won Gold in the 100 metres breaststroke at the Seoul Olympic Games.

Based in Bourne End, the Lane4 team works with a wide range of organisations, using a combination of skills across business, psychology and high level sport to help individuals and teams reach their full potential and build sustainable competitive advantage. Other clients include Coca Cola GB, Sainsbury’s, BT and National Grid.

For more information on Lane4, visit  

Steve Perry

Steve Perry

Tel: 01753 279006 | 07894 607841

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