04 August 2014
Riding for the next sporting generation
This will be the second annual cycling festival having been created as a legacy event from the London 2012 Games. The challenging endurance event is set across 100 miles of London and Surrey's finest terrain, starting at the Olympic Stadium and finishing at the Mall, having tackled the infamous "Box Hill" and "Leith Hill".
Steve is no stranger to long distance events having completed the event in 2013, the Rome Marathon in 2011 and the London Marathon in 2010.
SportsAid, will be the beneficiaries of his fundraising efforts this year. The charity helps the sports stars of tomorrow today by giving them cash awards during the critical early years of their careers. These athletes are typically aged 12 to 18 and are among our brightest hopes for future Olympic and Paralympic success.
These awards are funded by the charity's partners, donors and fundraisers and recognise the achievements of young British sportsmen and women who have big aspirations. They help talented athletes to train and compete so they can progress to the senior and/or international level. At this point many go on to become Olympians and Paralympians.
Some of the best known and most successful British sportsmen and women have been helped by SportsAid, including:
- Rebecca Adlington OBE
- Tom Daley
- Jessica Ennis MBE
- Mo Farah CBE
- Dame Kelly Holmes DBE
- Sir Chris Hoy MBE
B P Collins are co-sponsors of the Bucks Sporting Lunch Club, a networking group which raises money for the SportsAid charity. This has provided the connection and inspiration for Steve to select his chosen charity.
For more details on how to sponsor Steve, please visit http://uk.virginmoneygiving.com/team/buckssportsaid.