People | Simon Deans

Simon Deans | Partner


Practice Group: Corporate and commercial

Specialist Areas: Technology and IP


Phone: 01753 279022


"A commercially savvy lawyer who provides no-nonsense advice"

The Legal 500

Named as a Leading Individual by independent legal bible Chambers UK, Simon Deans is partner and practice group leader of the corporate and commercial team at B P Collins LLP.

One client, paying tribute to Simon’s expertise in Chambers UK, said he: “explains difficult concepts with great clarity and always draws on his industry experience to get an agreement finalised”.

Specialising in technology and intellectual property issues, Simon has a wide-ranging portfolio of clients and a strong track record in achieving successful outcomes.

Having advised established brands such as Saclà UK on the legal agreement behind its launch of chilled fresh sauces and pasta; and acted for AIM listed business, technology and profit improvement specialists Avisen plc on its appointment of Avisen as a strategic business partner with Unilever, Simon is the relationship partner for many of the firms' key clients and has primary responsibility for managing the teams' channels to market.

With his in-depth knowledge and experience, Simon provides commercially focused advice and handles all types of corporate and commercial work, including mergers and acquisitions and commercial contracts.

Charitably minded

Utilising his legal expertise for a good cause, Simon is on the Board of Trustees for the Buckinghamshire Community Foundation - a charity providing support and funding to local groups and initiatives.

Family matters

When not exercising his negotiation skills with his three young children, Simon is a keen golfer and (slow) footballer, and also enjoys watching all types of sport.


Simon graduated in law from The University of Birmingham and trained with B P Collins. He qualified as a solicitor in 1997 and was appointed a partner in 2005.

undefined The Legal 500 - The Clients Guide to Law Firms

Society for Computers and Law

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