Corporate and commercial expert

Simon Deans became senior partner of the firm in 2017 having worked at B P Collins for over twenty years and having led the corporate and commercial team for nine years. With his in-depth knowledge and experience, Simon provides commercially focused advice and handles all types of corporate and commercial work, including mergers and acquisitions and commercial contracts. Specialising in technology and intellectual property issues, Simon has a wide-ranging portfolio of clients and a strong track record in achieving successful outcomes.

“He puts things in a straightforward way and provides clarity. He ensures he explains things to clients so they understand the advice and why it is being given.” – Chambers UK.



Having advised established brands and acted for Rico Logistics on a series of acquisitions including Triage Services Limited and SPC International Limited, Simon is the relationship partner for many of the firms’ key clients. Utilising his legal expertise for a good cause, Simon was on the Board of Trustees of Heart of Bucks for 9 years – a charitable community foundation that matches donor funds to local projects and good causes.

Outside the office

When not exercising his negotiation skills with his three children, Simon is a keen golfer and (slow) footballer, and also enjoys listening to classic rock music and watching all types of sport.


A lot of empathy and understanding of the emotions involved.
Chambers UK