The advance of technology has very quickly reshaped how law firms operate. While the conversation around tech changes often centres on AI-driven efficiency and productivity, tech has also deeply transformed communications, digitalising many interactions but also offering the tools to help build that layer of human connection buyers of legal services still value.
At B P Collins, we embrace technology to deliver a more responsive and efficient service for our clients, including:
- A 24/7 telephone answering service, MoneyPenny, that helps manage high call volumes, alongside live website chat functionality that answers routine enquiries and connects people with the right member of the B P Collins team.
- Videoconferencing platforms like Microsoft Teams and Zoom are central in helping lawyers build that face-to-face trust at a time and place more convenient to our clients.
Utilising Thomson Reuters, LexisNexis’ Protégé AI and Microsoft Copilot to support our lawyers with efficient and timely output for clients. - Onboarding new clients with support of digital anti money laundering (AML) identity verification and compliance checks.
- Platforms and programmes within our operations team that have integrated/embedded AI, such as Monday.com, Microsoft 365, Employment Hero.
We are constantly evolving
We are currently reviewing our client onboarding process to make the client experience smoother and the process more efficient, with Gina Connell our CMO stating, “we always assess technology from a client experience perspective to ensure we make the process as smooth and efficient as possible, whist ensuring compliance with legal requirements.
We never want to lose that human element, which is the reason why we are instructed in the first instance, but we do also want to use technology that is going to help both our clients and us…”
“Failing to keep pace with a world where speed is critical is one of the biggest mistakes firms can make communications-wise.” Gina Connell, CMO, B P Collins
How do we use AI responsibly in the workplace?
Using tech responsibly involves having clear policies, training staff, ensuring transparency, preventing discrimination, protecting personal data, and maintaining human oversight over automated decisions.
Our AI policy manages risk, sets expectations for employees, and demonstrates compliance with emerging regulation and good governance practices.
Whist we have implemented these policies, we are also very aware of that companies are struggling to keep up with algorithms and regulations so we are here to help. If your company needs an assessment or support with updating its policies and agreements, please do speak to our solicitors who are here to support your journey.
We adhere to AI regulation through a combination of laws including the EU AI Act, UK data protection legislation, consumer protection law, employment law and sector-specific guidance. The UK is also developing an overarching AI regulatory framework.
The EU AI Act regulates the development, deployment and marketing of AI systems in the EU based on risk categories: unacceptable risk, high risk, limited risk and minimal risk. It sets obligations around transparency, data governance, human oversight, accuracy and cybersecurity.
Why choose B P Collins as your solicitors?
With over 60 years of legal expertise and a reputation for excellence across multiple practice areas, B P Collins brings clarity to one of the most fast-moving and complex areas of modern law. Our firm is consistently ranked in leading legal directories including Chambers UK, Chambers HNW and The Legal 500.
Our cross-disciplinary team combines commercial, employment, data protection and technology law expertise, enabling us to support organisations of all sizes as they adopt and deploy AI confidently and responsibly.
Offering clear, pragmatic advice tailored to your needs, coupled with cost transparency from the outset, we are by your side every step of the way.
Contact us today
For further information or specialist advice, please contact our lawyers who are based in London, Thame and Gerrards Cross and can be reached on 01753 889995 or enquiries@bpcollins.co.uk.
