B P Collins has advised Michael Trotman on his sale of aura Corporation (UK) Limited (aura) to the Marque Group, an equity-backed data and insights group of companies headquartered in Australia. aura, which has bases in Buckinghamshire, UK and Germany, is a platform based end-to-end customer experience management agency. Its high-end bespoke technology delivers enhanced CEM solutions to customers who are based all over the world.

The Marque Group provides data management and CRM / Sales lead software to the automotive sector through its group of companies headquartered in Australia, with UK bases in Wiltshire and Kent.  It is expanding its global reach, with aura helping to strengthen operations in Europe.     

Mike Trotman, founder and former MD of aura, said:

“Marque Group’s automotive solutions focus made it a great partner for us and our technology. We are now part of a much bigger organisation with greater resources and ambitious plans for the future. Our offering to clients has expanded substantially and we are developing new innovative products which will keep us at the leading edge of the market.

“We greatly appreciate the support and advice provided by B P Collins on what turned out to be a more complex sale than we originally thought.”

Victoria Holland, corporate and commercial partner at B P Collins with many years’ experience in merger and acquisition transactions, said:

“It’s been a pleasure to advise aura, a long-standing client of this firm, to the Marque Group at various stages of its life-cycle, during growth and expansion and then on to advising Mike in relation to eventual sale. We are convinced the natural synergy between aura and the Marque Group will ensure a strong future for the newly enhanced group and we wish Mike and his team all the best for the future.”

Victoria was assisted by associate Beth Miel, who commented:

“This deal was not without its complexities but we were pleased that by working hard and taking the time to really understand what our client wanted, we could ensure a great outcome for him.”

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Beth Miel
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